Although the age of the Internet e-commerce wind unboiled water rises, but the mechanical manufacturing industry is still one of the main industries in our country, but also in the future a long period of time, the development of machinery industry are closely related and GDP, both roads, bridges, or real estate, even if in the future the foam economy transition, while the manufacturing sector entities as economic entities, machines are still hot is the source of economic growth. Here refers to the mechanical manufacturing industry include:engineering machinery, agricultural machinery, instrument machinery, general petrochemical, heavy mining, machine tools, electrical appliances, food packaging, auto parts industry.

Several problems:

1 the increase in raw material costs

Due to continued tightening economic environment, iron ore prices boost the steel price growth, machinery manufacturing enterprise cost increase, thereby affecting the profits of enterprises.

The new challenge after the 2 revolution of modern science and technology

Machinery manufacturing industry a great change, the realization of transnational cooperation, technology improvement. New technology and new products like bamboo shoots after a spring rain general high-speeddevelopment, so now the manufacturers difference is no longer compare thequality and function of products. More important is how to sort out the customer satisfaction and loyalty, improve enterprise service.

3 of the traditional management idea to read, by controlling the low cost pricesales strategy, has not competitive.

The limitations of the 4.ERP

In machinery manufacturing enterprises domestic sector clients are agents,dealers and partners is given priority to, because the ultimate customers do notdirectly facing the product, also the lack of the channels of communicationbetween the customer and the. So the market response is slow, lack of deep understanding of customers, this is also a lot of machinery manufacturingenterprises to use ERP to do or not to do.

Marketing concept transformation of machinery manufacturing industry

At present in China's machinery manufacturing industry, because this kind of product technical degree is very high, especially the processing and measurement machine, sales process is complicated, very strong professional.The internal management of enterprises and of course to the stability as the premise, but now the machinery manufacturing enterprises must make a change in marketing thought, from "all to the product as the center", to "customer centered", the construction of a set of reasonable mechanical manufacturingenterprise CRM information system, based on enterprises with productioninformation on the management of customers, products, orders, after-sales service and so on, so as to improve the reaction ability of the market.

Agree without prior without previous consultation with the "take the customer as the center" the thought tool is CRM software, to enhance enterprise strength,especially the traditional industry, XTools CRM is the very trustworthy softwareservice provider. The core value of the software is the enterprise departmentsintegration of resources, enhance the management level, make the enterprise internal collaboration is more coherent, covering all aspects of enterprise,product, sales, service, fund, strengthen the vitality of enterprises, enhance profitability.

1 mechanical manufacturing industry especially need to pay attention to "the theory of relationship marketing"

In the traditional industries of the marketing environment, we have to admit the importance of networking, customers, suppliers, distributors, enterprises and institutions, strengthen mutually beneficial relations of exchange, make friend to do business again. The first is the customer master basic communication of information, establish good cooperation mode. Not only do the timely information feedback, and to make the whole enterprise collective response. XTools CRMthe majority of users will uphold the word of mouth marketing concept, establish effective one to one marketing mode for enterprises in the software on the basis of.

2 lifting machinery manufacturing industry with large data marketing ability

Because of the mechanical manufacturing industry of traditional personality, lack of Internet thinking, the nature of customer data analysis impossible, or is unable to share information too closed, in order to isolation for safety lost its essential value. Traditional industry should pay more attention to customer master data,anytime customer hobbies and interests, record, analysis and prediction of the personalized needs of customers. To promote the customers' satisfaction, and the results of the analysis based on large data, timely adjustment of marketing strategy. Large data XTools CRM through the integration of multi dimension analysis, presented to the managers of the enterprise not only is the data itself,is more thorough service flow, customer's own thickness data.

Inner 3 highly integrated enterprise full communication

Enterprises can not be more profound understanding of customers, because if is a direct way, management is also very difficult to the forefront in theunderstanding of customer needs. The line business personnel communicationrecord cannot get to become one of the machinery enterprise management point of pain. The letter set function of XTools is between the enterprise and customer communication channels to comb, including telephone contact, message exchange, e-mail communication such as a full range of effective communication channel management.

4 refining process, stages of long period documentary tracking

The XTools CRM unified view of customer management, integrating the dispersed customer information, strict management of the sales process longdocumentary, such as project sales forecasting, phased tracking etc.. Through the description of the customer tracking action record, strengthen thestandardization, process standardization work system. To promote thecoordination of various departments. Especially the approval and cooperation,warehouse configuration, and field operations staff fast order response etc..CRM is a business strategy, it is according to the customer in this industry the situation effectively organize the resources of the enterprise, cultivate therefinement of business processes.